Marketing & Content Creation

Summary

You will be primarily responsibility for conceptualising, executing and leading marketing campaigns within our brand guidelines across all social platforms to ensure the company is being portrayed in the correct light and to drive customer engagement, follower growth, retention and sales. You will create content for use across all marketing avenues. You will be responsible for meeting and growing online sales targets. 

Responsibilities

• General
• Develop and plan short and long term marketing strategies to ensure growth and increase sales both instore (this includes Industry Home/Kids/Life & Cafe) and online.
• Plan social media strategy for the following week, month etc…
• Style, photograph and edit all images for use 
• Post on all social media platforms
• Liaise with all departments to ensure all areas are being promoted correctly, ensuring the strategy supports the needs of the business.
• When needed create and manage paid social strategy, including budget, creative direction and ROI.
• Interact with social influencers and customers through our social media platforms
• Get to know the customer wants, likes and dislikes and build relationships where appropriate
• Create a spreadsheet to include post image, text, likes, time of post, paid/unpaid post, day of the week, web visits, boosted sales etc… for each social media platform.
• Report on how our social efforts are doing – including engagement, conversation, audience growth, sales etc…
• Ensuring Industry & Co is consistently represented to the press and media. 
• Inputting and maintenance of online product information 
• Product image and copy manipulation for our website 
• Complete all daily processes
• Investigate content errors and provide solutions 
• Testing and quality assurance of all product and offer information before going live 
• Ensuring the back office platforms are constantly maintained to ensure sales and processes run smoothly. 
• Company Photography
• You will be responsible for all in store photography, including product, social media and marketing images.
• Edit all images for use across various platforms
• Manage and maintain the product image folders on Dropbox to allow anybody to easily find product and other images when needed
• Press Management And Marketing 
• Build relationships with the magazines and newspapers 
• Liaise with them and ensure we get good content sent in by their deadlines
• Grow our exposure through print and online media
• Newsletter Creation And Analysis 
• Develop, plan, produce and execute weekly newsletters
• Monitor and report on web analytics
• Creative Brainstorming 
• Initiating brainstorming on what we can do creatively to promote the company – events, promotions etc…
• Promotion And In Store Marketing 
• Liaise and work with management on in store promotions and in store signage for sales, product promotion and anything else needed.
• Company Events And Catering 
• Work with the appropriate team to promote and expand our catering service
• When necessary, go to help set up and style the events.